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Wednesday, September 2, 2009

t's a unique experiment. It also appears to be the only such endeavor by a financial institution in this big scale, to fulfill societal obligations.
The setting is in the rural environs of the holy town of Tirupati in Andhra Pradesh and the venture is a BPO
wing of ADFC Pvt Ltd, a fully owned company of HDFC Bank that supports it in its voluminous back office processing requirements. It is a full-fledged BPO, employing state of the art technology with excellent facilities for recruitment and training. The personnel of the BPO have been

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