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Thursday, September 3, 2009
not been able to land a job due to their inability to compete with their city brethren who get better exposures."
Posted by Tip at 8:26 AMRajan spearheaded the initiative after a chance encounter with a small BPO at Puttaparthi in rural Andhra Pradesh, run by a band of dedicated entrepreneurs employing a few rural youths from nearby villages. However, he found that this experimental venture was languishing for want of adequate business flows and he arranged to divert some of the processes from the bank to the BPO. "The dedication and commitment of these rural youths inspired a thought in me as to how some of the routine processes of the bank in the metro cities can be diverted to support rural employment in a much larger scale, says Rajan. "It was further strengthened when I met with a dynamic lady called Meera Shenoy at Hyderabad who was working with a team of dedicated Gas in the interiors of Andhra Pradesh with an identical vision. She heads the Employment Generation and Marketing Mission (EGMM) at the department of rural development of the Andhra Pradesh government, mainly identifying and training deserving poor youth from rural areas to take up appropriate employment. We decided to set up the rural BPO at Tirupati where daughters and sons of farmers, laborers, carpenters, weavers, etc, from nearby Villages could be employed. The candidates are generally those who have completed their graduation but
not been able to land a job due to their inability to compete with their city brethren who get better exposures."
not been able to land a job due to their inability to compete with their city brethren who get better exposures."
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