New Frontiers at Banking Frontiers

Why was Tirupati chosen as a location? Explains Rajan: "The concept of a rural BPO necessarily requires the location to be a small town with close proximity to the rural areas. The town should be small enough to attract the rural youth, but have sufficient infrastructure to provide broadband connectivity and continuous power supply. One of the main reasons for locating it at Tirupati was the excellent support that we received from EGMM in identifying and preparing educated unemployed rural youths for our selection process. They also verify the background and integrity of the candidates which accelerates our recruitment process."
Rajan is very happy to replicate this model in any other states in India. "However, dedicated support from the concerned state governments and an assurance of steady flow of processing business is critical for the viability of such ventures," he adds.
Rajan is also very emphatic when he says that migrating work from urban BPOs to rural sites is not an issue since there are enough alternative employment opportunities for the trained BPO staffer in urban areas, which is demonstrated in the high staff turnover levels in such BPOs. Since the rural BPO will mainly cater to the incremental business from the urban areas, it may not have much of an impact on the continuing sustainability of the Metro based BPOs.