New Frontiers at Banking Frontiers

Analysts feel that a teko can bring a fresh approach to financial services. The card is in a way a step toward integrating the wallet and the mobile phone. Also, majority of prepaid programs have been developed by building a customer base. This telco comes with millions of existing customers with which it communicates regularly. Marketing the program to these customers will not be as costly as reaching out to new customers. While different business models may drive a tel co to launch Prepaid, reduction of customer churn also makes a reason for entering this business.